Sales Representative

Boundary Electric
Posted 16 days ago
Grand Forks,
$60,000.00-$70,000.00 per year
Full Time

Job Description

Boundary Electric is looking for a Sales Representative to join our team!!

The Sales Representative will work closely with our Director of Sales & Marketing and will be responsible for quoting and selling electrical components, building, and maintaining customer relationships, following up with quotes, staying up to date with data management within ERP system, sourcing inventory, and following up with internal departments to meet customer requests.


· Serve as the primary point of contact for customers, responding to inquiries, providing product information, and addressing their needs promptly and professionally.

· Proactively generate new sales opportunities by identifying potential customers, conducting market research, and reaching out to prospects via phone, email, and other communication channels.

· Develop and maintain strong relationships with existing customers, providing them with ongoing support, product updates, and relevant information to ensure customer satisfaction and retention.

· Understand customer requirements, specifications, and project details to offer appropriate product recommendations and solutions.

· Collaborate closely with the sales team, including field sales representatives, to coordinate sales efforts, share customer insights, and optimize sales strategies.

· Prepare and deliver sales quotations, proposals, and contracts to customers in a timely and accurate manner.

· Utilize CRM software to manage customer interactions, update sales activities, and maintain accurate sales records and reports.

· Stay updated on industry trends, market conditions, and competitors’ offerings to effectively communicate product differentiators and value propositions to customers.

· Continuously enhance product knowledge through self-study, attending product training, and staying informed about industry advancements.

· Provide feedback to the sales and marketing teams regarding customer needs, market trends, and competitive intelligence to support product development and marketing strategies.

· Collaborate with the customer service team to address any post-sales issues, resolve customer complaints, and ensure a positive customer experience.

· Meet or exceed assigned sales targets, including revenue goals and customer acquisition/retention metrics.

Qualifications, Skills, and Attributes:

· Previous experience in an inside sales role within the industrial transformer and electrical sales industry is an asset but not a requirement, training will be provided.

· Excellent communication and interpersonal skills, with the ability to build rapport and engage customers over the phone, email, and other digital communication channels.

· Customer-centric mindset with a passion for delivering exceptional service and building long-term customer relationships.

· Self-motivated and results-oriented, with the ability to work independently and thrive in a fast-paced sales environment.

· Proficiency in using CRM software, MS Office, and other sales tools for managing leads, tracking sales activities, and generating reports.

· Strong organizational skills and attention to detail, ensuring accuracy in preparing quotes, proposals, and other sales documents.

· Ability to adapt and learn quickly, staying informed about product updates, industry trends, and market dynamics.

· Ability to work collaboratively within a team environment, supporting cross-functional initiatives and sharing knowledge.

· Ability to work full time.

Company Description

Boundary Electric is a well-established electrical company located in Grand Forks, BC. With a rich history dating back to 1947, the company has evolved into a leading manufacturer and distributor of electrical transmission equipment.

At Boundary Electric we empower our team to collectively strive towards delivering new heights of quality, innovation, and connection throughout every aspect of the customer experience. We offer an entrepreneurial, forward-thinking team environment with competitive wages and a robust benefit plan.

Part of what makes Boundary Electric a certified “Great Place to Work” is our Compensation and Benefits:

  • Benefits Plan – We cover 100% of your Extended Health Care and Dental Care
  • The Employee Assistance Program -Provides confidential, short term, solution based, counselling for employees and their eligible dependents
  • The Health & Lifestyle Spending Account is a flexible spending account designed to improve the lives of our employees by promoting a healthy lifestyle, and can be used towards fitness and wellness expenses

Job Types: Full-time, Permanent

***Possibility of remote option.

Salary: $60,000.00-$70,000.00 per year


  • Casual dress
  • Company events
  • Company pension
  • Dental care
  • Employee assistance program
  • Extended health care
  • On-site parking
  • Paid time off


  • 8-hour shift
  • Day shift
  • Monday to Friday

Supplemental pay types:

  • Commission pay

Please include your references with your application. Send your e-mail to or click the link below to apply

Apply Now

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