Senior Product Marketing Manager
ThoughtExchange is looking for a Senior Product Marketer who is passionate about communicating the value of disruptive software and inclusive leadership to our current and future customers. If you get excited about market research and go-to-market strategies, we want to hear from you!
ThoughtExchange is one of Canada’s fastest growing companies and is the only Enterprise Discussion Management platform powered by patented anti-bias technology. Modern leaders use ThoughtExchange to quickly gain critical insights and improve strategic decision making. With backing from some of the top investors in North America, ThoughtExchange is trusted by leaders across the globe to drive pivotal discussions at scale.
In this role, you will have the opportunity to impact the go-to-market strategy, support sales enablement and drive pipeline growth & product adoption by partnering with various teams across the company. Reporting to the Senior Director of Product & Customer Marketing, you’ll be responsible for ensuring the development and consistent execution of positioning, packaging and launches for the ThoughtExchange platform.
Note: This role is remote and open to candidates in Canada. Responsibilities: Market research – understand key markets to target, conduct market research and intelligence, define market segmentation and buyer personas Developing positioning for offerings to ensure consistent and differentiated messages that map to buyer need, personas, and influencers along the customer lifecycle Product launch – work with cross-functional teams in product management, marketing, and sales to ensure the alignment and flawless execution of go-to-market strategies that identify routes to market, content offerings, pricing strategy, and sales materials Competitive – monitor changes to the competitive landscape at a macro-level, adjusting positioning and messaging where required Sales enablement – collaborate with sales teams to develop materials that enable teams to sell and deliver new offerings (such as proposal templates, discovery questionnaires, and presentation assets) Interact with executives, along with industry thought leaders to synthesize compelling messaging and positioning that provides a differentiated competitive advantage ADEI - Support our anti racism and diversity, equity & inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives, and completing all required ADEI trainings What we think is true about you: 5+ years of product marketing experience (SaaS experience preferred) Experience building go-to-market campaigns by highlighting product features Ability to work effectively in a fast-paced, deadline-driven environment Can work independently or in groups, and know when to ask for feedback or help The ability to synthesize product descriptions into simple, everyday language Strong communication skills, both verbal and written Excellent analytical skills with ability to interpret data to make fact-based decisions Proven track record building successful relationships and partnerships at all organizational levels, internally, externally, and interdepartmentally Strong customer focus with exceptional collaborative and influencing skills. If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.
ThoughtExchange welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time to time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
About Us: Mutual respect and reciprocation are the lifeblood of our company. And a working relationship isn’t just about what you can do for us - it’s also about who we are, and what we can do for you.
Who we are: • Over 200 inspired people work at ThoughtExchange. Their collective experience, ranging from academia to nonprofit to “I’m a high-school dropout who loves Brené Brown’s work and really wants to make a difference”, make our company the very special place it is. • Our investors believe in us, too. We’ve previously closed over $18M of investment from some of Canada’s top angels, and we recently closed $34 million in Series B funding with a syndicate of incredible US and Canadian investors. To say that we are ready for take off is an understatement.
What we offer: • Growth and opportunity. Sure, we offer perks such as training and professional development. But beyond that, you’ll find yourself surrounded by mentors from all walks of life, each with a unique set of skills and experience that brought them here. • Community. We like getting to know one another both in and out of the workplace, whether it’s collaborating in our virtual company meetings, connecting over donut dates or getting together in our offices or on the road. • Fulfillment. It’s hard to find yourself counting down the days until Friday when you can see and feel the impact what you’re doing makes on the world. Take a skim through our blog and see what we mean. • Job satisfaction. We don’t mean to brag, but people love working here. • Work and life. If we’re not able to take work out of our life when we need to, we’re not able to put our life into our work when we want to. With flexible working, an open annual vacation policy and remote work opportunities, make anywhere your office. • Ownership. In addition to competitive pay and benefits, employees receive share options when joining the company. Additional options are awarded throughout your ThoughtExchange career based on ongoing contributions to the company.