Marketing and Events Manager

RED Mountain Resort
Posted 2 months ago
Trail, BC
TBD
Full Time

Job Description

Department:Sales & Marketing

Position Type:Full-Time, Year Round

Start Date: October, 2021

Reports To: Director of Sales and Marketing

Positions Supervised: Snow Reporting, Events Coordinator / Events Assistant, Assist with coordination of Content Team

Position Summary:

This position works as an integral part of RED's Sales & Marketing Management team. Working alongside the Brand & Web Manager (BWM) and reporting to the Director of Sales and Marketing (DSM), the Marketing & Events Manager position creates and leads all RED events, assists in organizing and coordinating media and other 3rd parties, leads in-resort communication, and is involved in a wide range of duties to assist in managing, executing, and reporting on the annual Sales and Marketing Plan.

This position is part of a larger Sales and Marketing team: The Director of Sales and Marketing, Brand & Web Manager, Event Coordinator, Social Media Marketing Coordinator, Event Assistant, and 2 Snow Reporters.

This full-time position is on-site, year-round, and is very much a ?boots on the ground? position for the Sales and Marketing Department while also acting as a liaison to Guest Services.

Essential Duties:

  • Works with the Director of Sales and Marketing on annual Sales & Marketing Plan and Budget:
  • Assist in development of annual Sales & Marketing Plan including objectives, strategy, initiatives, and tactics on a fiscal basis that is aligned with company long term objectives.
  • Financial management of approved budget, tracks budget and expenses for the Sale and Marketing Department.
  • Help manage, build out, and oversee the department's project management platform, Wrike, which is developed off the Sales and Marketing Plan.

Plan, Execute, and Manage annual Sales and Marketing Plan:

  • MARKETING
  • Assist in management, organization, and execution of industry partnership deliverables
  • Manage quotes, scheduling, and ordering of all print and radio buys
  • Lead & manage onsite print collateral distribution
  • Plan, coordinate, and arrange the resort-wide uniform buy
  • Leading, hiring, training, and supervising the daily in-resort snow reporting team.
  • Third party relations
  • manage onsite visiting brands and visiting athletes.
  • Organize Media FAM inquiries w/ DSM and coordinate hosting
  • Manage online media requests, ie: access to Photo Bank, etc.
  • Industry representation at tradeshows, industry conferences
  • Assist in planning RED's email campaign calendar
  • Manage the RED Resort Athlete program
  • Manage the RED Donations program
  • Assist in managing RED's social media channels outside of the winter season
  • Proofread print and digital material

EVENTS LEADER

  • Plan and schedule all RED Events as per S&M Plan
  • Responsible for all event budgets from start to finish.
  • Manage and lead all of the RED Winter Events
  • Plan and execute Summer Resort wide events
  • Create new events that reflect and align with the RED brand and long-term goals and strategy
  • Provide leadership, motivation, direction and support to the Events team (Events Coordinator, Events Assistant, Event Volunteers)
  • Assist the GM & HR in executing Winter Staff Orientation
  • Ensure events are delivered on time, within budget, and meet & exceed expectations.

COMMUNICATION

  • Internal Communications
  • keep all departments informed of Resort wide happenings
  • Communication on Staff Facebook Page (with Social Media Coordinator), and the Staff Newsletter (with the Brand & Web Manager)
  • Staff Handbook edits and distribution and tracking of staff submissions

Tracking Performance:

  • Annual performance measurements and reporting of all events covering but not limited to: social media insights, budgeting breakdown, revenue, web analytics
  • Annual partnership reports with a strong focus on EOY results, data, and content and event activation recaps/summaries

Department Management & Administration:

  • Direction & Supervision of Events Coordinator and Snow Reporters
  • Assist DSM with organization/coordination of resort contract photographer and videographer
  • Budget Management

PREFERRED QUALIFICATIONS:

  • Min 3 years' experience in the events world backed with examples & data-driven results
  • Min 3 years' experience in a professional Marketing background
  • Experience leading & managing staff and/or vendors
  • Comprehensive knowledge and experience within the ski industry
  • Demonstrated ability to work with many different departments and outside parties in creating comprehensive and cohesive event experiences
  • Excellent communication, partnership, and collaboration skills
  • Strong time management, organizational and multitasking skills, flexibility and professional confidence
  • Strong project management and decision-making skills
  • Demonstrated ability to efficiently work on multiple project requests simultaneously in a fast-paced environment where tight deadlines and unexpected complexities can crop up
  • Excellent grammar and spelling
  • Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
  • Strategic thinker who can take broad visions and concepts and develop structured plans, actions and measurable metrics and then execute on those plans
  • Experience working in project management systems, preferably Wrike
  • Working understanding of web analytics

Benefits:

  • Competitive Salary with extended health and benefits package available
  • Annual RED Mountain Family Season Pass
  • staff pass perks
  • Annual 3 weeks paid vacation time

To Apply:

Please forward resume with covering letter to:

Red Mountain Resort

Attention: Erik Kerr, Director of Sales and Marketing

Email via Isarta.

Closing date: Open until filled.

Apply Now

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