Director, Communications and Public Engagement
Reporting to the Vice President of College Services, with occasional direct contact with the President, and a member of the college’s Leadership Team, the Director, Communications and Public Engagement is the primary strategist for community and government relations, marketing and communication (including brand and image management), media relations, creative services, publications, in accordance with the strategic plan and policies of Selkirk College. After the President, the Director functions as the key spokesperson for Selkirk College. The Director will lead supervise the Selkirk College Communications, Public Relations, Marketing, Student Recruitment, and Advancement teams. The Director will also have the Selkirk College Foundation within their portfolio.
The Director provides guidance, advice and materials to the President and the Board of Governors pertaining to institutional messaging and issues management and works directly and proactively with the President, the Board, funding agencies, politicians, government agencies and affiliated stakeholders to profile Selkirk College positively within a competitive and collaborative context. The Director is expected to maintain connections with key elected and appointed municipal, provincial and federal representatives and serves as a key contact point for the province’s Government Communications and Public Engagement department.
The Director is responsible for planning and developing operating and capital budgets, unit plans, risk registers and mitigation plans, policies and procedures for the Communications and Public Engagement division.
Main Duties and Responsibilities. The Director:
Develops and oversees the implementation of Selkirk College’s government, community, and media relations policies and strategies, consistent with the strategic plan.
Oversees marketing activities, including research and planning, direct marketing, website development, event marketing, advertising and media relations.
Establishes marketing and communications guidelines to ensure high-quality materials, effective presentations and consistent messaging; assists departments to adhere to established standards in all marketing efforts including advertising and publications.
At the direction of the President, undertakes special projects, which may be confidential, regarding various College operations. Prepares or supervises the preparation of reports for internal and external consumption.
Leads the development of marketing and communication strategies to support student recruitment, increased market/stakeholder awareness and positive public image.
Acts as a spokesperson and coaches, briefs and mentors others who may comment to the media on institutional issues and matters.
Is responsible for Selkirk College’s online profile via website and social media, as well as social media policy and communications protocols.
Manages policy development and strategic planning for the Communications and Public Engagement department as well as the departments’ budgets, expenditures and allocations.
Develops and maintains effective working relationships as a member of the Leadership Team and as a support to the Education and College Services divisions and portfolios. Leads and participates in key Selkirk College committees and various ad hoc committees, teams and task forces.
Develops the capacity of the portfolio through appropriate hiring, supervision, engagement, training, job performance and staff development. Leads, guides and motivates staff in maintaining performance standards and customer satisfaction levels.
Serves as a resource to sector agencies, including BC Colleges and Colleges and Institutes Canada.
Serves as a key contact point for the province’s Government Communications and Public Engagement department.
Oversees the Foundation team and ensures that fundraising initiatives align with Selkirk’s strategic plans and priorities.
Performs other duties as assigned Demonstrated Skills, Knowledge, and Attributes. The Director:
Anticipates issue development and construct appropriate pre-emptive action and issue-management strategies Builds consensus, make decisions and implement solutions independently and appropriately Implements directives, provide operational oversight and manage staff Maintains knowledge of regional, provincial and national issues and an ability to assess or forecast how those may impact Selkirk College’s activities Develops and maintain effective working relationships with internal and external contacts. Exercises mature judgment, tact and diplomacy Leads with an effective and positive solutions-oriented management style Practices effective oral and written communications skills Uses project management and budget administration skills Applies highly developed service-oriented and interpersonal skills including written and oral communication, active listening Practices strong leadership, problem-solving, and team-building skills. Education and Experience
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related discipline. Preference will be given to candidates with a Master’s degree. 7 or more years in a management role, including a minimum of three years experience in Communications, Marketing or Journalism. Experience in a post-secondary environment is an asset.
This is a regular, full-time position commencing as soon as possible. Salary and benefits are in accordance with the Administrative Staff and Benefits Program. Based on qualifications and experience, the compensation is in accordance with the Exempt Compensation Framework which is aligned with Selkirk’s compensation philosophy. As such, the position will be placed on Grid Level 14 between the minimum and control/mid-point ($92,969.00 - $123,958.00).